It is the rune of independence, asserting oneself and one's territory. Life's persistence and its endless resourcefulness in the task of survival are all implicit within the rune meaning of Uruz, thus it is a rune of manifestation, regeneration and endurance. It is the second rune of the magic Nordic alphabet. The sound it represents is U, and its name means “Aurochs” or “Wild bull”. Uruz signifies strength, control, self-control, dominion as well as advantage, but also sudden changes.